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Deal Sheet: 2026 4Runner SR5 PT4WD
Toyota of Keene · East Swanzey, NH · VIN: JTEVA5BR0T5118273
This Is Already a Great Deal
Opening Offer
$43,915
Asking Price
$45,273
Max Price
$45,273
- • Recent buyers paid ~$113 below MSRP
- • Sitting 98 days (avg 29) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $941 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$42,073
Est. Invoice$43,018
Holdback (est.)$945
MSRP (Sticker)$47,273
Asking Price$45,273
Markup-$2,000
Est. Dealer Margin on This Car$3,200
Percentile9% of inventory is priced lower
Days on Lot98 days
What Others Paid (Last 30 Days)
Cars Sold3177
Avg Markup-$113
Median Markup$0
Best Deal-$4,860
Worst Deal+$23,142
% Sold Below MSRP72%
Avg Days to Sell29 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)-$619
Avg Markup (4Runner)-$500
% Below MSRP99%
Avg Days to Sell41 days
Avg Sold Markup-$795
Price History
Apr 28, 2026$45,758 → $47,173(+$1,415)
May 5, 2026$47,173 → $47,273(+$100)
May 19, 2026$47,273 → $46,273(-$1,000)
Jul 1, 2026$46,273 → $45,273(-$1,000)
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