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Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD
TeamOne Toyota of Gadsden · Rainbow City, AL · VIN: JTEVA5BR0T5115521
Negotiation Guide
Opening Offer
$58,465
Fair Price
$59,965
Walk Away Above
$60,760
- • Recent buyers paid ~$359 below MSRP
- • Sitting 98 days (avg 31) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,784
Est. Invoice$56,015
Holdback (est.)$1,231
MSRP (Sticker)$61,555
Asking Price$62,434
Markup+$879
Est. Dealer Margin on This Car$7,650
Percentile91% of inventory is priced lower
Days on Lot98 days
What Others Paid (Last 30 Days)
Cars Sold2333
Avg Markup-$359
Median Markup$0
Best Deal-$6,328
Worst Deal+$11,080
% Sold Below MSRP70%
Avg Days to Sell31 days
Dealer Profile
Inventory18 vehicles
Avg Markup (All Models)+$879
Avg Markup (4Runner)+$879
% Below MSRP0%
Avg Days to Sell33 days
Avg Sold Markup+$291
Price History
Jun 21, 2026$61,555 → $61,434(-$121)
Jun 22, 2026$61,434 → $61,192(-$242)
Jun 23, 2026$61,192 → $60,950(-$242)
Jun 24, 2026$60,950 → $62,434(+$1,484)
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