Deal Sheet: 2026 4Runner TRD Off-Road Premium PT4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: JTEVA5BR0T129DB32

Negotiation Guide

Opening Offer

$59,119

Fair Price

$60,619

Walk Away Above

$60,798

• Recent buyers paid ~$359 below MSRP

Price Breakdown

Est. Dealer Cost$54,270

Est. Invoice$55,490

Holdback (est.)$1,220

MSRP (Sticker)$60,978

Asking Price$60,658

Markup-$320

Est. Dealer Margin on This Car$6,388

Percentile21% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold2333

Avg Markup-$359

Median Markup$0

Best Deal-$6,328

Worst Deal+$11,080

% Sold Below MSRP70%

Avg Days to Sell31 days

Dealer Profile

Inventory391 vehicles

Avg Markup (All Models)-$722

Avg Markup (4Runner)-$769

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$754

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