Deal Sheet: 2026 4Runner SR5 PT4WD

Joe Machens Toyota · Columbia, MO · VIN: JTEVA5BR0T128DB66

Negotiation Guide

Opening Offer

$45,201

Fair Price

$46,701

Walk Away Above

$46,752

• Recent buyers paid ~$102 below MSRP

Price Breakdown

Est. Dealer Cost$41,655

Est. Invoice$42,591

Holdback (est.)$936

MSRP (Sticker)$46,803

Asking Price$46,803

Markup$0

Est. Dealer Margin on This Car$5,148

Percentile67% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold3393

Avg Markup-$102

Median Markup$0

Best Deal-$4,895

Worst Deal+$23,142

% Sold Below MSRP69%

Avg Days to Sell27 days

Dealer Profile

Inventory198 vehicles

Avg Markup (All Models)$0

Avg Markup (4Runner)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$15

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