Negotiation Guide
Opening Offer
$41,275
Fair Price
$42,775
Walk Away Above
$43,240
- • Recent buyers paid ~$343 below MSRP
- • Sitting 89 days (avg 38) — extra leverage
Price Breakdown
Est. Dealer Cost$38,897
Est. Invoice$39,772
Holdback$874
MSRP (Sticker)$43,705
Asking Price$43,705
Markup$0
Dealer Margin on This Car$4,808
Percentile75% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold712
Avg Markup-$343
Median Markup$0
Best Deal-$5,395
Worst Deal+$18,207
% Sold Below MSRP77%
Avg Days to Sell38 days
Dealer Profile
Inventory464 vehicles
Avg Markup (All Models)-$368
Avg Markup (4Runner)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$501
Price History
May 7, 2026$43,605 → $43,705(+$100)
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