Deal Sheet: 2027 Prius Nightshade AWD

Royal South Toyota · Bloomington, IN · VIN: JTDADABUXV129AK21

Negotiation Guide

Opening Offer

$37,193

Fair Price

$38,693

Walk Away Above

$38,633

• Recent buyers paid ~$120 above MSRP

Price Breakdown

Est. Dealer Cost$34,330

Est. Invoice$35,101

Holdback (est.)$771

MSRP (Sticker)$38,573

Asking Price$38,722

Markup+$149

Est. Dealer Margin on This Car$4,392

Percentile75% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold22

Avg Markup+$120

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP73%

Avg Days to Sell6 days

Dealer Profile

Inventory102 vehicles

Avg Markup (All Models)-$188

Avg Markup (Prius)+$149

% Below MSRP15%

Avg Days to Sell27 days

Avg Sold Markup-$241

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