Deal Sheet: 2026 Prius Nightshade Edition AWD

Royal South Toyota · Bloomington, IN · VIN: JTDADABUXT3033976

Negotiation Guide

Opening Offer

$36,436

Fair Price

$37,936

Walk Away Above

$38,102

• Recent buyers paid ~$332 below MSRP

Price Breakdown

Est. Dealer Cost$34,059

Est. Invoice$34,824

Holdback$765

MSRP (Sticker)$38,268

Asking Price$38,268

Markup$0

Dealer Margin on This Car$4,209

Percentile74% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold53

Avg Markup-$332

Median Markup$0

Best Deal-$2,597

Worst Deal+$998

% Sold Below MSRP79%

Avg Days to Sell25 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$387

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell28 days

Avg Sold Markup-$336

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