Deal Sheet: 2026 Prius Nightshade Edition AWD

Zeigler Toyota of Racine · Mount Pleasant, WI · VIN: JTDADABU7T3033918

This Is Already a Great Deal

Opening Offer

$35,317

Asking Price

$36,409

Max Price

$36,409

• Recent buyers paid ~$332 below MSRP
• Asking price is already $1,747 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,254

Est. Invoice$35,024

Holdback$770

MSRP (Sticker)$38,488

Asking Price$36,409

Markup-$2,079

Dealer Margin on This Car$2,155

Percentile15% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold53

Avg Markup-$332

Median Markup$0

Best Deal-$2,597

Worst Deal+$998

% Sold Below MSRP79%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$171

Avg Markup (Prius)-$2,079

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$291

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