Deal Sheet: 2027 Prius Nightshade AWD

Toyota of Naperville · Naperville, IL · VIN: JTDADABU8V129AK20

Negotiation Guide

Opening Offer

$37,785

Fair Price

$39,285

Walk Away Above

$39,234

• Recent buyers paid ~$102 above MSRP

Price Breakdown

Est. Dealer Cost$34,873

Est. Invoice$35,657

Holdback (est.)$784

MSRP (Sticker)$39,183

Asking Price$39,596

Markup+$413

Est. Dealer Margin on This Car$4,723

Percentile86% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold18

Avg Markup+$102

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP78%

Avg Days to Sell6 days

Dealer Profile

Inventory524 vehicles

Avg Markup (All Models)-$640

Avg Markup (Prius)+$199

% Below MSRP63%

Avg Days to Sell27 days

Avg Sold Markup-$456

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