Deal Sheet: 2027 Prius Nightshade AWD

Priority Toyota Chesapeake · Chesapeake, VA · VIN: JTDADABU6V129AS64

Negotiation Guide

Opening Offer

$36,312

Fair Price

$37,812

Walk Away Above

$37,761

• Recent buyers paid ~$102 above MSRP

Price Breakdown

Est. Dealer Cost$33,562

Est. Invoice$34,316

Holdback (est.)$754

MSRP (Sticker)$37,710

Asking Price$38,775

Markup+$1,065

Est. Dealer Margin on This Car$5,213

Percentile97% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold18

Avg Markup+$102

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP78%

Avg Days to Sell6 days

Dealer Profile

Inventory445 vehicles

Avg Markup (All Models)+$1,067

Avg Markup (Prius)+$1,065

% Below MSRP0%

Avg Days to Sell27 days

Avg Sold Markup+$944

Cheaper Prius Nightshade AWD Inventory

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$0$36,4212d

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$0$38,2632d

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$0$38,0299d

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$0$37,7107d

Avondale ToyotaAvondale, AZ

$0$36,6204d