Deal Sheet: 2026 Prius Nightshade Edition AWD

Hubler Toyota · Indianapolis, IN · VIN: JTDADABU6T3037023

Negotiation Guide

Opening Offer

$37,014

Fair Price

$38,514

Walk Away Above

$38,806

• Recent buyers paid ~$332 below MSRP
• Sitting 41 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$34,796

Est. Invoice$35,578

Holdback$782

MSRP (Sticker)$39,097

Asking Price$39,346

Markup+$249

Dealer Margin on This Car$4,550

Percentile87% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold53

Avg Markup-$332

Median Markup$0

Best Deal-$2,597

Worst Deal+$998

% Sold Below MSRP79%

Avg Days to Sell25 days

Dealer Profile

Inventory137 vehicles

Avg Markup (All Models)-$36

Avg Markup (Prius)+$249

% Below MSRP8%

Avg Days to Sell29 days

Avg Sold Markup-$383

Price History

Jun 4, 2026$39,097 → $39,346(+$249)

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