Deal Sheet: 2027 Prius Nightshade AWD

Ourisman Toyota of Richmond · Richmond, VA · VIN: JTDADABU5V3037713

Negotiation Guide

Opening Offer

$36,312

Fair Price

$37,812

Walk Away Above

$37,761

• Recent buyers paid ~$102 above MSRP

Price Breakdown

Est. Dealer Cost$33,562

Est. Invoice$34,316

Holdback (est.)$754

MSRP (Sticker)$37,710

Asking Price$38,609

Markup+$899

Est. Dealer Margin on This Car$5,047

Percentile94% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold18

Avg Markup+$102

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP78%

Avg Days to Sell6 days

Dealer Profile

Inventory331 vehicles

Avg Markup (All Models)+$324

Avg Markup (Prius)+$899

% Below MSRP18%

Avg Days to Sell29 days

Avg Sold Markup+$211

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