Deal Sheet: 2026 Prius Nightshade Edition AWD

Wilde Toyota · West Allis, WI · VIN: JTDADABU4T3036226

This Is Already a Great Deal

Opening Offer

$35,471

Asking Price

$36,568

Max Price

$36,568

• Recent buyers paid ~$475 below MSRP
• Sitting 40 days (avg 24) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated
• Asking price is already $1,765 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$34,771

Est. Invoice$35,552

Holdback$781

MSRP (Sticker)$39,068

Asking Price$36,568

Markup-$2,500

Dealer Margin on This Car$1,797

Percentile5% of inventory is priced lower

Days on Lot40 days

What Others Paid (Last 30 Days)

Cars Sold55

Avg Markup-$475

Median Markup$0

Best Deal-$2,597

Worst Deal+$998

% Sold Below MSRP80%

Avg Days to Sell24 days

Dealer Profile

Inventory237 vehicles

Avg Markup (All Models)-$684

Avg Markup (Prius)-$1,250

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$556

Price History

Jun 4, 2026$39,068 → $37,568(-$1,500)

Jun 27, 2026$37,568 → $36,568(-$1,000)

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