Deal Sheet: 2027 Prius XLE FWD

Rick McGill's Airport Toyota · Alcoa, TN · VIN: JTDACAAUXV3084997

Negotiation Guide

Opening Offer

$34,129

Fair Price

$35,629

Walk Away Above

$35,726

• Recent buyers paid ~$195 below MSRP

Price Breakdown

Est. Dealer Cost$31,883

Est. Invoice$32,600

Holdback (est.)$716

MSRP (Sticker)$35,824

Asking Price$35,824

Markup$0

Est. Dealer Margin on This Car$3,941

Percentile70% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$652

Avg Markup (Prius)$0

% Below MSRP95%

Avg Days to Sell32 days

Avg Sold Markup+$42

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