This Is Already a Great Deal
Opening Offer
$31,996
Asking Price
$32,986
Max Price
$32,986
- • Recent buyers paid ~$195 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,703 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$31,047
Est. Invoice$31,744
Holdback (est.)$698
MSRP (Sticker)$34,884
Asking Price$32,986
Markup-$1,898
Est. Dealer Margin on This Car$1,939
Percentile2% of inventory is priced lower
Days on Lot22 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$195
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory567 vehicles
Avg Markup (All Models)-$1,483
Avg Markup (Prius)-$1,898
% Below MSRP99%
Avg Days to Sell32 days
Avg Sold Markup-$1,532
Price History
Jun 27, 2026$32,983 → $33,982(+$999)
Jul 2, 2026$33,982 → $33,985(+$3)
Jul 9, 2026$33,985 → $32,986(-$999)
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