Deal Sheet: 2026 Prius XLE FWD

AutoNation Toyota Mall of Georgia · Buford, GA · VIN: JTDACAAU9T3083515

Negotiation Guide

Opening Offer

$36,065

Fair Price

$37,565

Walk Away Above

$37,662

• Recent buyers paid ~$195 below MSRP

Price Breakdown

Est. Dealer Cost$33,606

Est. Invoice$34,362

Holdback (est.)$755

MSRP (Sticker)$37,760

Asking Price$38,958

Markup+$1,198

Est. Dealer Margin on This Car$5,352

Percentile96% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)+$448

Avg Markup (Prius)+$1,198

% Below MSRP26%

Avg Days to Sell21 days

Avg Sold Markup+$451

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