Negotiation Guide
Opening Offer
$33,131
Fair Price
$34,631
Walk Away Above
$34,728
- • Recent buyers paid ~$195 below MSRP
Price Breakdown
Est. Dealer Cost$30,995
Est. Invoice$31,692
Holdback (est.)$697
MSRP (Sticker)$34,826
Dealer Add-Ons (DIA)+$595
Asking Price$36,515
Markup+$1,689
Est. Dealer Margin on This Car$5,520
Percentile98% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$195
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory410 vehicles
Avg Markup (All Models)-$65
Avg Markup (Prius)+$2,477
% Below MSRP49%
Avg Days to Sell21 days
Avg Sold Markup+$597
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47530d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7210d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71316d
Irwin ToyotaLaconia, NH
-$2,005$33,32315d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42328d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96026d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,6589d
Thousand Oaks ToyotaThousand Oaks, CA
-$1,943$33,91015d
AutoNation Toyota Buena ParkBuena Park, CA
-$1,920$34,6130d
Edmark ToyotaNampa, ID
-$1,898$32,98622d