Deal Sheet: 2026 Prius Limited FWD

Toyota of Pharr · Pharr, TX · VIN: JTDACAAU9T3082896

Negotiation Guide

Opening Offer

$39,086

Fair Price

$40,586

Walk Away Above

$40,731

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$36,380

Est. Invoice$37,197

Holdback$818

MSRP (Sticker)$40,876

Asking Price$40,876

Markup$0

Dealer Margin on This Car$4,496

Percentile63% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory710 vehicles

Avg Markup (All Models)-$716

Avg Markup (Prius)$0

% Below MSRP78%

Avg Days to Sell24 days

Avg Sold Markup-$486

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