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Deal Sheet: 2026 Prius XLE FWD
East Madison Toyota · Madison, WI · VIN: JTDACAAU9T3082610
This Is Already a Great Deal
Opening Offer
$32,222
Asking Price
$33,219
Max Price
$33,219
- • Recent buyers paid ~$257 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $608 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$30,335
Est. Invoice$31,016
Holdback$682
MSRP (Sticker)$34,084
Asking Price$33,219
Markup-$865
Dealer Margin on This Car$2,884
Percentile19% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold512
Avg Markup-$257
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,295
% Sold Below MSRP76%
Avg Days to Sell25 days
Dealer Profile
Inventory209 vehicles
Avg Markup (All Models)-$229
Avg Markup (Prius)-$233
% Below MSRP44%
Avg Days to Sell32 days
Avg Sold Markup-$480
Price History
May 23, 2026$34,084 → $34,483(+$399)
Jun 4, 2026$34,483 → $33,219(-$1,264)
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