Deal Sheet: 2026 Prius XLE FWD

Smart Motors Toyota · Madison, WI · VIN: JTDACAAU9T125CA42

This Is Already a Great Deal

Opening Offer

$33,528

Asking Price

$34,565

Max Price

$34,565

• Recent buyers paid ~$258 below MSRP
• Asking price is already $1,811 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,604

Est. Invoice$33,337

Holdback$733

MSRP (Sticker)$36,634

Asking Price$34,565

Markup-$2,069

Dealer Margin on This Car$1,961

Percentile1% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold526

Avg Markup-$258

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell26 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,442

Avg Markup (Prius)-$1,910

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$1,930

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