This Is Already a Great Deal
Opening Offer
$28,266
Asking Price
$29,140
Max Price
$29,140
- • Recent buyers paid ~$102 above MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,161 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$26,877
Est. Invoice$27,481
Holdback (est.)$604
MSRP (Sticker)$30,199
Asking Price$29,140
Markup-$1,059
Est. Dealer Margin on This Car$2,263
Percentile4% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold523
Avg Markup+$102
Median Markup$0
Best Deal-$1,569
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory276 vehicles
Avg Markup (All Models)-$1,232
Avg Markup (Prius)-$1,343
% Below MSRP60%
Avg Days to Sell30 days
Avg Sold Markup-$1,120
Price History
Jul 4, 2026$30,688 → $29,531(-$1,157)
Jul 7, 2026$29,531 → $29,131(-$400)
Jul 18, 2026$29,131 → $29,140(+$9)
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