Deal Sheet: 2026 Prius Limited FWD

Joe Machens Toyota · Columbia, MO · VIN: JTDACAAU8T3083313

Negotiation Guide

Opening Offer

$37,633

Fair Price

$39,133

Walk Away Above

$39,278

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$35,086

Est. Invoice$35,875

Holdback$788

MSRP (Sticker)$39,423

Asking Price$39,423

Markup$0

Dealer Margin on This Car$4,337

Percentile63% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1

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