Deal Sheet: 2026 Prius Limited FWD

Universal Toyota · San Antonio, TX · VIN: JTDACAAU8T3083084

Negotiation Guide

Opening Offer

$39,086

Fair Price

$40,586

Walk Away Above

$40,731

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$36,380

Est. Invoice$37,197

Holdback$818

MSRP (Sticker)$40,876

Dealer Add-Ons (DIA)+$1,795

Asking Price$40,774

Markup-$102

Dealer Margin on This Car$4,394

Percentile26% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory442 vehicles

Avg Markup (All Models)+$1,264

Avg Markup (Prius)+$123

% Below MSRP33%

Avg Days to Sell21 days

Avg Sold Markup+$542

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