Negotiation Guide
Opening Offer
$33,149
Fair Price
$34,649
Walk Away Above
$35,134
- • Recent buyers paid ~$257 below MSRP
- • Sitting 76 days (avg 25) — extra leverage
Price Breakdown
Est. Dealer Cost$31,701
Est. Invoice$32,413
Holdback$712
MSRP (Sticker)$35,619
Asking Price$36,218
Markup+$599
Dealer Margin on This Car$4,517
Percentile87% of inventory is priced lower
Days on Lot76 days
What Others Paid (Last 30 Days)
Cars Sold512
Avg Markup-$257
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,295
% Sold Below MSRP76%
Avg Days to Sell25 days
Dealer Profile
Inventory148 vehicles
Avg Markup (All Models)+$599
Avg Markup (Prius)+$599
% Below MSRP3%
Avg Days to Sell35 days
Avg Sold Markup+$388
Price History
May 5, 2026$35,519 → $35,619(+$100)
May 12, 2026$35,619 → $36,218(+$599)
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