Deal Sheet: 2026 Prius XLE FWD

Ruda Chevrolet/Toyota · Monroe, WI · VIN: JTDACAAU7T3083920

Negotiation Guide

Opening Offer

$34,657

Fair Price

$36,157

Walk Away Above

$36,285

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$32,408

Est. Invoice$33,137

Holdback$728

MSRP (Sticker)$36,414

Asking Price$36,414

Markup$0

Dealer Margin on This Car$4,006

Percentile70% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)-$746

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$334

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