Deal Sheet: 2026 Prius Limited FWD

Signature Toyota · Benton Harbor, MI · VIN: JTDACAAU7T3083125

Negotiation Guide

Opening Offer

$37,258

Fair Price

$38,758

Walk Away Above

$38,903

• Recent buyers paid ~$290 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,753

Est. Invoice$35,534

Holdback$781

MSRP (Sticker)$39,048

Asking Price$39,048

Markup$0

Dealer Margin on This Car$4,295

Percentile63% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory48 vehicles

Avg Markup (All Models)-$370

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$364

Price History

Jun 12, 2026$39,488 → $39,048(-$440)

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