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Deal Sheet: 2026 Prius XLE FWD
Hoselton Toyota · East Rochester, NY · VIN: JTDACAAU7T3082914
Negotiation Guide
Opening Offer
$34,003
Fair Price
$35,503
Walk Away Above
$35,726
- • Recent buyers paid ~$197 below MSRP
- • Sitting 44 days (avg 26) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,995
Est. Invoice$32,714
Holdback (est.)$719
MSRP (Sticker)$35,949
Asking Price$35,949
Markup$0
Est. Dealer Margin on This Car$3,954
Percentile69% of inventory is priced lower
Days on Lot44 days
What Others Paid (Last 30 Days)
Cars Sold440
Avg Markup-$197
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory191 vehicles
Avg Markup (All Models)+$14
Avg Markup (Prius)$0
% Below MSRP80%
Avg Days to Sell36 days
Avg Sold Markup-$201
Price History
Jun 5, 2026$36,334 → $36,439(+$105)
Jul 2, 2026$36,439 → $35,490(-$949)
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