Deal Sheet: 2026 Prius Limited FWD

Straatmann Toyota · Washington, MO · VIN: JTDACAAU7T126BC11

Negotiation Guide

Opening Offer

$37,024

Fair Price

$38,524

Walk Away Above

$38,669

• Recent buyers paid ~$290 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,544

Est. Invoice$35,321

Holdback$776

MSRP (Sticker)$38,814

Asking Price$38,814

Markup$0

Dealer Margin on This Car$4,270

Percentile63% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory38 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup$0

Price History

Jun 24, 2026$39,419 → $38,814(-$605)

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