Deal Sheet: 2026 Prius XLE FWD

Toyota of Merrillville · Merrillville, IN · VIN: JTDACAAU7T125CA41

This Is Already a Great Deal

Opening Offer

$34,820

Asking Price

$35,897

Max Price

$35,897

• Recent buyers paid ~$257 below MSRP
• Asking price is already $735 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$32,831

Est. Invoice$33,569

Holdback$738

MSRP (Sticker)$36,889

Asking Price$35,897

Markup-$992

Dealer Margin on This Car$3,066

Percentile18% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$1,629

Avg Markup (Prius)-$992

% Below MSRP90%

Avg Days to Sell25 days

Avg Sold Markup-$1,205

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