Negotiation Guide
Opening Offer
$30,112
Fair Price
$31,612
Walk Away Above
$31,567
- • Recent buyers paid ~$89 above MSRP
Price Breakdown
Est. Dealer Cost$28,055
Est. Invoice$28,686
Holdback (est.)$630
MSRP (Sticker)$31,523
Asking Price$31,703
Markup+$180
Est. Dealer Margin on This Car$3,648
Percentile74% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold505
Avg Markup+$89
Median Markup$0
Best Deal-$1,569
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory250 vehicles
Avg Markup (All Models)-$225
Avg Markup (Prius)+$180
% Below MSRP18%
Avg Days to Sell32 days
Avg Sold Markup-$52
Cheaper Prius LE FWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$1,513$30,1141d
Baxter Toyota of LincolnLincoln, NE
-$1,459$30,2530d
Maverick ToyotaLemon Grove, CA
-$1,347$29,57114d
Maverick ToyotaLemon Grove, CA
-$1,338$29,37022d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,6445d
Lithia Toyota of ReddingRedding, CA
-$1,325$29,6440d
Hometown ToyotaOntario, OR
-$1,323$29,31120d
Hesser ToyotaJanesville, WI
-$1,309$29,7380d
Sheehy Toyota of LaurelLaurel, MD
-$1,301$29,00841d
Downtown Toyota of OaklandOakland, CA
-$1,295$29,37929d