Deal Sheet: 2026 Prius XLE FWD

Cobb County Toyota · Kennesaw, GA · VIN: JTDACAAU6T3084248

Negotiation Guide

Opening Offer

$34,890

Fair Price

$36,390

Walk Away Above

$36,488

• Recent buyers paid ~$197 below MSRP

Price Breakdown

Est. Dealer Cost$32,562

Est. Invoice$33,294

Holdback (est.)$732

MSRP (Sticker)$36,587

Asking Price$36,587

Markup$0

Est. Dealer Margin on This Car$4,025

Percentile69% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold440

Avg Markup-$197

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory360 vehicles

Avg Markup (All Models)-$912

Avg Markup (Prius)$0

% Below MSRP85%

Avg Days to Sell20 days

Avg Sold Markup-$867

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