Deal Sheet: 2026 Prius XLE FWD

Bill Estes Toyota · Indianapolis, IN · VIN: JTDACAAU6T3083875

Negotiation Guide

Opening Offer

$34,806

Fair Price

$36,306

Walk Away Above

$36,434

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$32,541

Est. Invoice$33,272

Holdback$731

MSRP (Sticker)$36,563

Asking Price$36,563

Markup$0

Dealer Margin on This Car$4,022

Percentile70% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$420

Avg Markup (Prius)-$780

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$339

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