Deal Sheet: 2026 Prius LE FWD

Jim Norton Toyota · Tulsa, OK · VIN: JTDACAAU6T3083438

Negotiation Guide

Opening Offer

$28,886

Fair Price

$30,386

Walk Away Above

$30,335

• Recent buyers paid ~$102 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$26,953

Est. Invoice$27,558

Holdback (est.)$606

MSRP (Sticker)$30,284

Dealer Add-Ons (DIA)+$995

Asking Price$30,839

Markup+$555

Est. Dealer Margin on This Car$3,886

Percentile85% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold523

Avg Markup+$102

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory355 vehicles

Avg Markup (All Models)-$62

Avg Markup (Prius)+$775

% Below MSRP57%

Avg Days to Sell22 days

Avg Sold Markup+$147

Price History

Jul 17, 2026$31,278 → $31,778(+$500)

Jul 18, 2026$31,778 → $30,839(-$939)

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