Deal Sheet: 2026 Prius Limited FWD

Spartan Toyota · Lansing, MI · VIN: JTDACAAU6T3083343

Negotiation Guide

Opening Offer

$37,698

Fair Price

$39,198

Walk Away Above

$39,343

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$35,144

Est. Invoice$35,934

Holdback$790

MSRP (Sticker)$39,488

Asking Price$39,792

Markup+$304

Dealer Margin on This Car$4,648

Percentile85% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$486

Avg Markup (Prius)+$304

% Below MSRP32%

Avg Days to Sell27 days

Avg Sold Markup-$121

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