Negotiation Guide
Opening Offer
$33,475
Fair Price
$34,975
Walk Away Above
$35,071
- • Recent buyers paid ~$191 below MSRP
Price Breakdown
Est. Dealer Cost$31,298
Est. Invoice$32,001
Holdback (est.)$703
MSRP (Sticker)$35,166
Asking Price$37,362
Markup+$2,196
Est. Dealer Margin on This Car$6,064
Percentile99% of inventory is priced lower
Days on Lot5 days
What Others Paid (Last 30 Days)
Cars Sold479
Avg Markup-$191
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory37 vehicles
Avg Markup (All Models)+$2,412
Avg Markup (Prius)+$2,196
% Below MSRP0%
Avg Days to Sell24 days
Avg Sold Markup+$591
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47529d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7218d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71315d
Irwin ToyotaLaconia, NH
-$2,005$33,32314d
Baxter Toyota of La VistaLa Vista, NE
-$2,001$34,22389d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42327d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96025d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,6588d
Thousand Oaks ToyotaThousand Oaks, CA
-$1,943$33,91014d
Edmark ToyotaNampa, ID
-$1,898$32,98621d