Deal Sheet: 2026 Prius XLE FWD

Marietta Toyota · Marietta, GA · VIN: JTDACAAU5T3084189

Negotiation Guide

Opening Offer

$32,373

Fair Price

$33,873

Walk Away Above

$33,970

• Recent buyers paid ~$195 below MSRP

Price Breakdown

Est. Dealer Cost$30,321

Est. Invoice$31,002

Holdback (est.)$681

MSRP (Sticker)$34,068

Asking Price$34,068

Markup$0

Est. Dealer Margin on This Car$3,747

Percentile70% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory234 vehicles

Avg Markup (All Models)-$197

Avg Markup (Prius)+$11

% Below MSRP82%

Avg Days to Sell19 days

Avg Sold Markup+$473

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