Negotiation Guide
Opening Offer
$33,552
Fair Price
$35,052
Walk Away Above
$35,150
- • Recent buyers paid ~$197 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$31,372
Est. Invoice$32,077
Holdback (est.)$705
MSRP (Sticker)$35,249
Asking Price$35,249
Markup$0
Est. Dealer Margin on This Car$3,877
Percentile69% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold440
Avg Markup-$197
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$231
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$195
Price History
Jul 4, 2026$36,008 → $35,249(-$759)
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