Negotiation Guide
Opening Offer
$32,933
Fair Price
$34,433
Walk Away Above
$34,530
- • Recent buyers paid ~$195 below MSRP
Price Breakdown
Est. Dealer Cost$30,819
Est. Invoice$31,511
Holdback (est.)$693
MSRP (Sticker)$34,628
Asking Price$35,027
Markup+$399
Est. Dealer Margin on This Car$4,208
Percentile85% of inventory is priced lower
Days on Lot35 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$195
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory100 vehicles
Avg Markup (All Models)-$106
Avg Markup (Prius)+$399
% Below MSRP56%
Avg Days to Sell45 days
Avg Sold Markup-$217
Price History
Jul 1, 2026$34,628 → $35,027(+$399)
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