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Deal Sheet: 2026 Prius XLE FWD

Bergstrom Toyota · Oshkosh, WI · VIN: JTDACAAU5T3083074

This Is Already a Great Deal

Opening Offer
$34,845
Asking Price
$35,923
Max Price
$35,923
  • Recent buyers paid ~$257 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $1,027 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$33,114
Est. Invoice$33,858
Holdback$744
MSRP (Sticker)$37,207
Asking Price$35,923
Markup-$1,284
Dealer Margin on This Car$2,809
Percentile13% of inventory is priced lower
Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold512
Avg Markup-$257
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,295
% Sold Below MSRP76%
Avg Days to Sell25 days

Dealer Profile

Inventory78 vehicles
Avg Markup (All Models)-$1,644
Avg Markup (Prius)-$1,212
% Below MSRP90%
Avg Days to Sell32 days
Avg Sold Markup-$1,639

Price History

Jun 16, 2026$37,606$35,923(-$1,683)