Deal Sheet: 2026 Prius XLE FWD

Toyota of Dothan · Dothan, AL · VIN: JTDACAAU5T3081261

Negotiation Guide

Opening Offer

$35,033

Fair Price

$36,533

Walk Away Above

$36,962

• Recent buyers paid ~$195 below MSRP
• Sitting 72 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$33,277

Est. Invoice$34,025

Holdback (est.)$748

MSRP (Sticker)$37,390

Asking Price$37,390

Markup$0

Est. Dealer Margin on This Car$4,113

Percentile70% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold442

Avg Markup-$195

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$1,289

Avg Markup (Prius)$0

% Below MSRP97%

Avg Days to Sell32 days

Avg Sold Markup+$69

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