Negotiation Guide
Opening Offer
$33,862
Fair Price
$35,362
Walk Away Above
$35,490
- • Recent buyers paid ~$257 below MSRP
Price Breakdown
Est. Dealer Cost$31,701
Est. Invoice$32,413
Holdback$712
MSRP (Sticker)$35,619
Asking Price$35,619
Markup$0
Dealer Margin on This Car$3,918
Percentile70% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold512
Avg Markup-$257
Median Markup$0
Best Deal-$2,470
Worst Deal+$4,295
% Sold Below MSRP76%
Avg Days to Sell25 days
Dealer Profile
Inventory371 vehicles
Avg Markup (All Models)$0
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup+$1
Cheaper Prius XLE FWD Inventory
Legends ToyotaKansas City, KS
-$2,156$34,95110d
Kokomo ToyotaKokomo, IN
-$2,132$34,47510d
Smart Motors ToyotaMadison, WI
-$2,069$34,5656d
Moses Toyota of MorgantownMorgantown, WV
-$2,033$34,7108d
Baxter Toyota of La VistaLa Vista, NE
-$2,001$34,22370d
Thousand Oaks ToyotaThousand Oaks, CA
-$1,998$34,33016d
Moses Toyota of MorgantownMorgantown, WV
-$1,983$34,4208d
Family Toyota of ArlingtonArlington, TX
-$1,979$34,9586d
Koons Toyota AnnapolisAnnapolis, MD
-$1,971$33,29770d
Westboro Toyota, Inc.271 Turnpike Road, 9999
-$1,967$32,92713d