Deal Sheet: 2026 Prius Limited FWD

Reliable Toyota · Springfield, MO · VIN: JTDACAAU5T125CK52

Negotiation Guide

Opening Offer

$37,258

Fair Price

$38,758

Walk Away Above

$38,903

• Recent buyers paid ~$290 below MSRP

Price Breakdown

Est. Dealer Cost$34,753

Est. Invoice$35,534

Holdback$781

MSRP (Sticker)$39,048

Asking Price$39,048

Markup$0

Dealer Margin on This Car$4,295

Percentile63% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory403 vehicles

Avg Markup (All Models)-$573

Avg Markup (Prius)$0

% Below MSRP98%

Avg Days to Sell35 days

Avg Sold Markup-$948

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