Deal Sheet: 2026 Prius XLE FWD

Heiser Toyota · Milwaukee, WI · VIN: JTDACAAU4T3083664

Negotiation Guide

Opening Offer

$32,657

Fair Price

$34,157

Walk Away Above

$34,285

• Recent buyers paid ~$257 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$30,628

Est. Invoice$31,317

Holdback$688

MSRP (Sticker)$34,414

Asking Price$34,414

Markup$0

Dealer Margin on This Car$3,786

Percentile70% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$718

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$390

Price History

Jun 21, 2026$34,689 → $34,414(-$275)

Cheaper Prius XLE FWD Inventory

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-$2,132$34,47510d

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-$2,069$34,5656d

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-$2,033$34,7108d

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-$2,001$34,22370d

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-$1,983$34,4208d

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-$1,979$34,9586d

Koons Toyota AnnapolisAnnapolis, MD

-$1,971$33,29770d

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-$1,967$32,92713d