Deal Sheet: 2026 Prius LE FWD

Jim Ellis Toyota of McDonough · McDonough, GA · VIN: JTDACAAU3T3083851

Negotiation Guide

Opening Offer

$30,084

Fair Price

$31,584

Walk Away Above

$31,539

• Recent buyers paid ~$89 above MSRP

Price Breakdown

Est. Dealer Cost$28,031

Est. Invoice$28,660

Holdback (est.)$630

MSRP (Sticker)$31,495

Dealer Add-Ons (DIA)+$595

Asking Price$32,090

Markup+$595

Markup includes $595 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,059

Percentile87% of inventory is priced lower

Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold505

Avg Markup+$89

Median Markup$0

Best Deal-$1,569

Worst Deal+$4,398

% Sold Below MSRP66%

Avg Days to Sell21 days

Dealer Profile

Inventory250 vehicles

Avg Markup (All Models)+$273

Avg Markup (Prius)+$595

% Below MSRP13%

Avg Days to Sell21 days

Avg Sold Markup-$115

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