Deal Sheet: 2026 Prius XLE FWD

Gregg Young Toyota of Columbus · Columbus, NE · VIN: JTDACAAU3T3083624

Negotiation Guide

Opening Offer

$34,371

Fair Price

$35,871

Walk Away Above

$35,999

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$32,154

Est. Invoice$32,876

Holdback$723

MSRP (Sticker)$36,128

Asking Price$36,128

Markup$0

Dealer Margin on This Car$3,974

Percentile70% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$1,128

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$776

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