Deal Sheet: 2026 Prius Limited FWD

Fred Haas Toyota World · Spring, TX · VIN: JTDACAAU3T3081386

Negotiation Guide

Opening Offer

$37,883

Fair Price

$39,383

Walk Away Above

$39,892

• Recent buyers paid ~$290 below MSRP
• Sitting 70 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$35,957

Est. Invoice$36,765

Holdback$808

MSRP (Sticker)$40,401

Dealer Add-Ons (DIA)+$1,195

Asking Price$41,821

Markup+$1,420

Dealer Margin on This Car$5,864

Percentile95% of inventory is priced lower

Days on Lot70 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$290

Median Markup$0

Best Deal-$2,254

Worst Deal+$2,698

% Sold Below MSRP70%

Avg Days to Sell25 days

Dealer Profile

Inventory851 vehicles

Avg Markup (All Models)+$298

Avg Markup (Prius)+$424

% Below MSRP10%

Avg Days to Sell22 days

Avg Sold Markup+$338

Price History

Apr 22, 2026$40,021 → $40,391(+$370)

Apr 23, 2026$40,391 → $40,616(+$225)

May 6, 2026$40,616 → $40,626(+$10)

Jun 11, 2026$40,626 → $41,821(+$1,195)

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