Deal Sheet: 2026 Prius XLE FWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDACAAU3T125CA36

Negotiation Guide

Opening Offer

$33,395

Fair Price

$34,895

Walk Away Above

$35,023

• Recent buyers paid ~$257 below MSRP

Price Breakdown

Est. Dealer Cost$31,285

Est. Invoice$31,988

Holdback$703

MSRP (Sticker)$35,152

Asking Price$35,152

Markup$0

Dealer Margin on This Car$3,867

Percentile70% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold512

Avg Markup-$257

Median Markup$0

Best Deal-$2,470

Worst Deal+$4,295

% Sold Below MSRP76%

Avg Days to Sell25 days

Dealer Profile

Inventory306 vehicles

Avg Markup (All Models)-$617

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell30 days

Avg Sold Markup-$568

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