Deal Sheet: 2026 Prius LE FWD

Rochester Toyota · Rochester, NH · VIN: JTDACAAU3T125BW65

Negotiation Guide

Opening Offer

$29,008

Fair Price

$30,508

Walk Away Above

$30,497

• Recent buyers paid ~$23 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$27,132

Est. Invoice$27,741

Holdback$610

MSRP (Sticker)$30,485

Dealer Add-Ons (DIA)+$199

Asking Price$30,684

Markup+$199

Dealer Margin on This Car$3,552

Percentile76% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold550

Avg Markup+$23

Median Markup$0

Best Deal-$2,231

Worst Deal+$4,048

% Sold Below MSRP70%

Avg Days to Sell22 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)+$81

Avg Markup (Prius)+$499

% Below MSRP41%

Avg Days to Sell35 days

Avg Sold Markup+$131

Price History

Jun 23, 2026$30,694 → $30,684(-$10)

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