This Is Already a Great Deal
Opening Offer
$28,076
Asking Price
$28,944
Max Price
$28,944
- • Recent buyers paid ~$23 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,433 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$27,015
Est. Invoice$27,622
Holdback$607
MSRP (Sticker)$30,354
Asking Price$28,944
Markup-$1,410
Dealer Margin on This Car$1,929
Percentile0% of inventory is priced lower
Days on Lot13 days
What Others Paid (Last 30 Days)
Cars Sold550
Avg Markup+$23
Median Markup$0
Best Deal-$2,231
Worst Deal+$4,048
% Sold Below MSRP70%
Avg Days to Sell22 days
Dealer Profile
Inventory431 vehicles
Avg Markup (All Models)-$437
Avg Markup (Prius)-$353
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$294
Price History
Jun 24, 2026$29,044 → $30,354(+$1,310)
Jun 25, 2026$30,354 → $28,944(-$1,410)
Cheaper Prius LE FWD Inventory
Koons Toyota AnnapolisAnnapolis, MD
-$1,416$29,43281d
Alderman's ToyotaRutland, VT
-$1,392$28,97232d
Tufankjian Toyota of BraintreeBraintree, MA
-$1,386$29,60816d
Thousand Oaks ToyotaThousand Oaks, CA
-$1,370$29,56816d
Baxter Toyota of La VistaLa Vista, NE
-$1,360$29,41323d
Beechmont ToyotaCincinnati, OH
-$1,352$29,7369d
Bell Road ToyotaPhoenix, AZ
-$1,338$29,4952d
Thayer ToyotaBowling Green, OH
-$1,327$29,7569d
Maguire Toyota of Grand IslandGrand Island, NY
-$1,325$30,40811d
Don Franklin Corbin ToyotaCorbin, KY
-$1,318$29,52145d