Negotiation Guide
Opening Offer
$31,914
Fair Price
$33,414
Walk Away Above
$33,511
- • Recent buyers paid ~$195 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$29,912
Est. Invoice$30,584
Holdback (est.)$672
MSRP (Sticker)$33,609
Asking Price$33,609
Markup$0
Est. Dealer Margin on This Car$3,697
Percentile70% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold442
Avg Markup-$195
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP71%
Avg Days to Sell26 days
Dealer Profile
Inventory364 vehicles
Avg Markup (All Models)-$996
Avg Markup (Prius)-$475
% Below MSRP99%
Avg Days to Sell40 days
Avg Sold Markup-$1,409
Price History
Jul 16, 2026$33,774 → $33,609(-$165)
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